Why Direct Mail?
Direct mail remains an essential part of any fundraising program because it offers a unique ability to connect with donors on a personal level.
Unlike emails competing in crowded inboxes, physical mail stands out and can be designed with a high-quality look and feel. This tangible element, coupled with targeted messaging and compelling stories of your impact, fosters a stronger emotional connection that can lead to increased engagement and donations.
Direct Mailing Difficulties?
Running a successful direct mail program in-house can be very hard to do.
Here are the barriers organizations tell us they face:
Problem
Climbing Prices
It’s too expensive for many organizations to rent acquisition lists due to list minimums and surcharges.
Solution
Group Buys and Shared Surcharges Save You Money
Our unique, nonprofit co-op model lets you join group buys with other stations. This eliminates the minimum quantity requirements used by most direct mail agencies and providers. Our unique co-op model also divides all surcharges among all the stations participating in the acquisition campaign, which lowers the costs for each station. We can serve the mail needs of stations of all sizes, including small stations with limited budgets.
Problem
Scalability Woes
It’s difficult for a single organization to test for effective letter copy at scale.
Solution
Consistent Nationwide Testing
Our copy is tested at more than 100 public media stations across the country.
Problem
Calendar Coordination
Mail date coordination for bulk mail is anything but straightforward.
Solution
Verified Delivery Every Time
We’ve verified the delivery of every single mailing we’ve ever sent in the past 15 years by checking the postal certificate with accurate counts (sometimes by going to extreme measures ). We also make sure your mail is sorted properly so you can receive the lowest postage rates available.
Problem
Tedious and Time Consuming
It’s burdensome and time-consuming to make sure mailings are free of duplicate addresses while complying with complicated postal regulations.
Solution
Leave the Burden to Us
We deliver duplicate-free mailing lists that are compliant with the National Change of Address (NCOA) database and the National Do Not Mail List registry.