A well-run direct mail program is essential to the success of your station’s membership program
Positive net revenue and acquisition of new donors
More donors who give year after year through direct mail
Targeted audience that still responds to direct mail
Did you know...
year-over-year retention from direct-mail donors is typically more than twice as high as that of on-air, non-sustaining donors?
Direct Mailing Difficulties?
Running a successful direct mail program in-house can be very hard to do.
Here are the barriers organizations tell us they face:
Problem
SOLUTION
Problem
Climbing Prices
It’s too expensive for many organizations to rent acquisition lists due to list minimums and surcharges.
Solution
Group Buys and Shared Surcharges Save You Money
It’s too expensive for many organizations to rent acquisition lists due to list minimums and surcharges.
Problem
Scalability Woes
It’s difficult for a single organization to test for effective letter copy at scale.
Solution
Consistent Nationwide Testing
Our copy is tested at more than 100 public media stations across the country.
Problem
Calendar Coordination
Mail date coordination for bulk mail is anything but straightforward.
Solution
Verified Delivery Every Time
We’ve verified the delivery of every single mailing we’ve ever sent in the past 15 years by checking the postal certificate with accurate counts (sometimes by going to extreme measures).
Problem
Tedious and Time Consuming
It’s burdensome and time-consuming to make sure mailings are free of duplicate addresses while complying...
Solution
Leave the Burden to Us
We deliver duplicate-free mailing lists that are compliant with the National Change of Address (NCOA) database and the National Do Not Mail List registry.
Problem
Solution
Climbing Prices
It’s too expensive for many organizations to rent acquisition lists due to list minimums and surcharges.
Group Buys and Shared Surcharges Save You Money
It’s too expensive for many organizations to rent acquisition lists due to list minimums and surcharges.
Climbing Prices
Group Buys And Shared Surcharges Save You Money
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Scalability Woes
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Consistent Nationwide Testing
Calendar Coordination
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Verified Delivery, Every Time
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Tedious and Time-consuming
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Leave The Burden To Us!
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These barriers mean many stations don’t
or cannot effectively fundraise through direct mail.
…but it doesn’t have to be this way!
These barriers mean many stations don’t
or cannot effectively fundraise through direct mail.
...but it doesn’t have to be this way!
Look Who's Using Greater Public Services!
Leave the mailing to us
Find Your Plan
With our co-op model, mailing with Greater Public is as affordable as it gets. We work with our lettershop vendors to secure the most economical rates so you can retain more revenue for your station.
Acquisition List Rental
Full Service Acquisition
Annual Partner
List Rental and Targeting Strategy
Affordable, curated acquisition mailing lists built on performance data from thousands of successful public media mailings. Cooperative buys free you from list minimums.
Printing and Mailing
High quality, personalized laser printing. No more endless lettershop changes. No more trips to the post office. You receive confirmation of on-time delivery while we handle the burdensome bulk-mail-date coordination.
Copy and Creative
Use our proven, continuously-optimized copy packages, personalized for your station.
Data Processing
No more hours spent juggling databases to check for duplicate or do-not-mail names. Make your direct mail dollar go further with a duplicate-free, compliant, highly deliverable file.
Complete Program Management and Strategy
Augment your team! We create budgets, schedules, and strategy for your program including add-gift, acquisition, and renewals.
Or work with us to customize any single mailing
We work with more than 100 stations on customized mail plans that meet individual needs. Ask us about creating a single add-gift, sustainer upgrade, or lapsed campaign. We’ll work with your needs to create a mail solution for any campaign of any size.
How Do I Sign Up?
Acquisition List Rental
For the acquisition list rental co-op, please read the co-op requirements and specifications, which provide background, definitions, expectations, and responsibilities.
Acquisition List Co-Op Buy
To sign up to participate in the upcoming acquisition list co-op buy, fill out the online form. By submitting the form, you are agreeing to the terms outlined in the form and on this page.
Sign Up for Other Services
To sign up for other services or if you have questions, please contact Donna Han at [email protected] or (703) 850-0541.