Text Messaging
Drive Results with Text Messaging
Greater Public Services offers a full-service text messaging program designed specifically for mission-driven organizations. From creative design and compelling copy to data management and messaging strategy, we provide end-to-end support that delivers real results.
Why Texting Drives Impact
Average Open Rate
- Nearly 5x higher than email
Read Within 3 Minutes
- Immediate engagement when timing matters
Year-Over-Year Revenue Growth for SMS
- Organizations see measurable results quickly
Experience Instant Impact and Rapid Turnaround
From the moment you send us your data, we can get your broadcast up and running in as little as 2 days. All you need to do is approve the copy and artwork. Donor replies often come in within minutes. Our platform lets your team thank supporters and answer questions in real time.
Target Messaging for Every Donor Journey
Our strategic approach ensures the right message reaches the right supporter at exactly the right time. We manage the segmentation process – even for complex donor journeys (new donor, sustainer, lapsed, etc.) – so you don’t have to.
- Texts to convert one-time givers into monthly sustainers
- “Refer a Friend” invites
- Opportunities to increase monthly gifts
- Reminders to update payment info
- Pledge drive texts (e.g., bonus gifts, donation matches)
- Exclusive messages for monthly donors
- Campaigns to encourage additional gifts
- Program-related marketing content
- Exclusive content for current donors
- Custom messages to reconnect
- Updates on how their past support helped
- Pledge drive offers (e.g., matching gifts, giveaways)
- Direct texts with tailored re-engagement messages
Text campaigns can be customized for various purposes beyond donations, including audience engagement, relationship-building, and public media advocacy.
Comprehensive Service, Zero Hassle
Our full-service approach means you get everything you need without the headache of managing multiple vendors or learning complex systems. This service is ideal for stations of all sizes, especially if you do not have the time, resources, or capacity to run your own SMS campaigns or A/B tests.
CREATIVE SERVICES
- Strategic message development
- Custom copywriting optimized for SMS and MMS
- Eye-catching graphics and artwork, tailored to your organization’s brand
- We handle everything, including creative design and copy. You’ll always have final approval and receive a preview text before the broadcast goes live.
DATA STRATEGY & INSIGHTS
- Advanced data processing and segmentation; suppressions for opt-outs
- Prompt campaign reporting
- Automatic contact verification to ensure deliverability
- Optional staff access to monitor and reply to donor responses
- Delivery at the optimal time for each time zone
COMMITMENT TO PRIVACY
- TCPA and regulatory compliance guidance
- Best-practice opt-in processes
- Your contacts, your control – No 3rd party data involved
- Clear and transparent messaging policies
Why Greater Public Services?
We bring unparalleled trust and understanding of the public broadcasting industry, with extensive experience communicating with public media donors and audiences. We operate with full compliance to all SMS campaign legal rules and regulations.
Pricing
Like all programs offered by Greater Public, our pricing is fully inclusive, ensuring you receive complete support without hidden fees. Our SMS campaigns are a cost-effective alternative – or the perfect complement – to traditional direct mail.
Costs start at $150 per thousand text messages sent. Keep in mind that typically around 50% of your contact data may not be textable (e.g., landlines), meaning the number of actual texts sent is often smaller than anticipated.
Contact us for a detailed proposal!